aaa | Mass Customized LearningSupporting
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Personalization is
adapting or sequencing solutions to fit individual differences, expectations,
and needs. In contrast, mass customization is adapting to fit common characteristics
identified for groups of learners , for example transforming learners.
Mass customization is actually the first step in building an individual
learning relationship. It may not always be practical to support one learner
at a time or to build in total personalization capabilities specific
to one learner. It may be preferable to start with a mass
customized solution that identifies a few common
critical success attributes that are key for improved performance.
Good objectives, analysis, and personalization framework guide
these choices.
Recognizing key aggregate characteristics organized by a
personalization framework makes the individual personalization
process easier to implement with consistent, measurable results.
A well-tested framework, based on sound scientific and design
foundations, can
help identify the capabilities, resources, issues, and content that are relevant,
useful, and attractive to the targeted group of learners.
Using measurement criteria implemented over iterative cycles
of improvement, solutions can become increasingly personalized over
time. A well-tested framework also helps designers
tailor products and services to satisfy the wide variety
of learning requirements (business, learning, educational,
and personal goals).
The greatest benefit of
mass customization done well is technology's
ability to make complex instruction easier by alternatively presenting
content for a particular learner--what the learner wants to see in the
appropriate manner and at the appropriate time.
Even using the same learning environment, alternative interfaces
can appear more complex, exploratory, and unstructured for one
learner than a simpler environment presented to another learner.
For example, the transforming learner's
mass
customized environment would APPEAR differently then the
conforming learner's mass
customized environment.
A
wonderful benefit of personalization and personalization is that each
time you personalize, you learn a little more
about a learner's unique set of needs and can foster
satisfying learning experiences. |
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